Why Traditional Reporting Falls Short—And How to Fix It
Reporting is broken. Most companies drown in spreadsheets, manual reconciliations, and bloated dashboards that fail to drive real decisions. Finance teams waste time compiling data instead of extracting insights. The result? Missed opportunities, slow responses, and frustrated leaders. How finance leaders can transform financial reporting?
In their groundbreaking article, The Art of Reporting: How to Take a Quantum Leap, BCG experts Sebastian Stange, Andreas Toth, and Alexander Roos reveal how CFOs can redefine reporting from transactional to transformational job by applying design thinking practices to boost decision-making, reduce bias, and unlock business value.
6 Next-Level Tactics for a Reporting Revolution

1. Decision Centricity: Reports That Drive Action
Forget data dumps—great reporting starts by asking: What decisions will this influence? A pharmaceutical company slashed 40% of its reports by focusing only on KPIs that mattered.
Key takeaway: Align reporting with leadership’s critical questions.
2. System Thinking: It’s About the Conversation
Reports alone don’t improve performance—structured discussions do. One utility CFO revamped meetings to focus on actionable insights, not just reviews. Result? Faster execution and measurable impact.
3. Decision Debiasing: Fighting Hidden Biases
Humans are wired for overconfidence and groupthink. Smart reporting anticipates biases—like a tech firm that improved forecasts by tracking past errors.
4. Empirical Validity: AI, Analytics, and the Future
Why rely on 13th-century bookkeeping when AI can predict trends? BCG’s Lighthouse platform shows how blending big data with advanced analytics sharpens inventory, marketing, and sales strategies.
5. UX Design: Make Insights Instantly Clear
If decision-makers struggle to interpret a report, it’s useless. User-centric design—clear visuals, intuitive dashboards—turns data into compelling stories.
6. Change, Not Run: Continuous Improvement
Shift from maintaining reports to evolving them. Free up 80% of finance capacity for analytics—not just generation—by automating and iterating.
The Secret Weapon: Design Thinking
Redesigning reporting isn’t linear; it’s iterative. A pharma firm used design thinking—prototyping, testing, refining—to replace clunky reports with sleek, insight-driven tools.

Steps to success:
- Explore user pain points.
- Define the real problem.
- Ideate, prototype, and test until it clicks.
The Bottom Line
Reporting shouldn’t be a chore—it should be a competitive advantage. By embracing these six tactics, CFOs can:
✅ Cut waste (like that 40% report reduction).
✅ Speed up decisions.
✅ Turn data into boardroom-ready insights.
Ready to leap? The future of reporting starts now.
🔗 Links for More:
Read the full article on BCG website or from NeoForm LinkedIn page.
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